For Brands · Rate cards

Transparent shipping rate cards.

Most 3PLs handle markups in spreadsheets at the end of the billing cycle. RocketFuel applies your rate-card rules at label generation — cost-plus, margin, flat, percentage, tiered, or any combination — per customer, per carrier, per service.

Rate cards that price every client right.

  • One flat markup Leaks margin, overcharges some.
  • The pricing spreadsheet Updated by hand, often wrong.
  • End-of-cycle math The answer arrives 90 days late.

The New Normal

  • Per-client pricing
  • Applied at label time
  • Margin you can see

What the rate engine does.

  • Profile + rule engine Profiles assign at the client level (per-client or grouped). Each profile points to one or many rules. Total flexibility per account.
  • Rule granularity Configure by parcel account, carrier, service, warehouse, zone, country, weight tier, or shipment cost. Broad sweeps or surgical exceptions.
  • Every markup model Cost-plus, margin, flat fee, percentage, tiered, or any combination. Whatever fits the customer relationship.
  • Translation table UPS Ground, 0037, and "United Parcel Service – Ground" all map to one standardized service — clean data into reporting and customer views.
  • Margin visibility per shipment See profitability on every shipment, not in a quarterly review. Customers priced too thin surface immediately.

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Advanced Rate Markups

Transparent rate cards are what Advanced Rate Markups does — per-customer, per-carrier rules (cost-plus, margin, flat, tiered) applied at label generation, not in a spreadsheet.

Explore Advanced Rate Markups →

Frequently asked questions

How are 3PLs typically charging for parcel shipments?

Most apply a flat percentage markup over carrier cost — typically 8–25%. Flat models leak margin on heavy-cost mixes and overcharge lighter shippers; per-customer rules surface profitability before invoice instead of after.

Can I run different markups per service level?

Yes. Service-level rules differentiate Ground vs. Priority vs. Express within a carrier. Higher-margin services can carry a higher markup; competitive services stay tight to win volume.

What happens when a carrier negotiates a new rate mid-quarter?

Update the carrier-level rate once. Every client inheriting the default sees the new rate at the next label generation. Client-specific overrides stay locked unless you change them.

See it run on your operation.

30-minute live demo. We'll walk through your billing model and run the math on your last 90 days.

Get a Demo Read the case study